November 22, 2018, Honey Beeu was born from a personal journey during my pregnancy with my first and only child. As I prepared for motherhood, I knew I would face challenges in finding clothing that made me feel like myself after having my baby. That's where the name Honey Beeu comes from—‘Honey Be You.’ It’s a reminder for every woman to embrace her true self, no matter the circumstances.
In the beginning, I explored various styles—cute but not always comfortable—often relying on vendor styles that lacked authenticity. However, as I grew, so did my understanding of what women truly desire in their wardrobes. Through trial and error, I discovered a passion for creating comfortable, stylish sets that cater to real-life needs.
Our journey took a significant turn in July 2020 when we launched our first sock. But it was in March 2021, with the introduction of our slouch socks, that we found our true calling. We sold 748 pairs that year, and that success told us it was just the beginning for slouch socks.
Fast forward to 2024, and we’ve completely shifted away from vendor-styled clothing. We are excited to announce our first branded comfy set, featuring a high neck pullover sweater and flared drawstring bottoms, alongside our new crew sock. This year, we realized our niche and what our customers truly love—comfort and authenticity.
At Honey Beeu, we’re not just selling loungewear; we’re creating a community where every woman feels empowered to be herself, blending style with comfort for every occasion. Join us as we continue this journey, embracing the freedom to feel great in our skin and celebrate our individuality.